A 60-foot high menorah was built in Latrun, Israel In 1997, as the tallest on record. According to the Code of Jewish Law, there are strict height standards for menorahs, restricting them to 32 feet.i
So why build a menorah that is at odds to official standards? According to Rabbi Shemtov of the American Friends of Lubavitch, the group responsible for creating the 60-foot marvel, “The real point is to create a highly visible symbol of the message of Hanukkah.ii
Keeping the Faith for Future Generations
The celebration of Hanukkah commemorates the rise of the Jewish people over their Greek-Syrian oppressors, and the rededication of the second temple in Jerusalem. In modern times, it stands as a celebration when people of the Jewish faith recommit themselves to keeping alive the religion and culture for future generations.iii
Traditions are important in all walks of life, and even in business. The insurance industry is a centuries-old institution dedicated to protecting the assets of its customers and mitigating risk in an increasing world of hazard. Despite massive changes over the years in processes and distribution, insurers have shown tremendous tenacity in the face of change, always dedicated to protecting the customers they serve.
Insurers’ Sixty-foot Sign of Customer Commitment
Nothing demonstrates this more than the current digital revolution. The road toward digital prominence is not without extensive challenges, but as insurers begin an evolution toward that goal, they’re sending proof of their customer commitment. It’s a 60-foot sign that carriers are interested in not only protecting the assets of their customers and mitigating risk, but are also committed to increasing customer
satisfaction by providing more of the products they need through the channels they prefer. In other words, they’re establishing a history of traditions that will ensure a successful industry for future generations.
BOLT wishes everyone the best of the Hanukkah season and in finding faith in traditions.
i History.com Staff. "Hanukkah World Records." History.com. A&E Television Networks, 2010. Web. <http://www.history.com/topics/holidays/hanukkah-world-records>.
iii "Hanukkah: History." ReformJudaism.org. Reform Judaism, 2016. Web. <http://www.reformjudaism.org/hanukkah-history>.